You know the old saying, “if you can’t rank on the keyword you want, rank on a related one that isn’t as cut-throat.” No? Never heard that one? Alright, it was worth a shot. The sentiment works, though.

An all new Ad History (built into your search results on SpyFu) makes it faster and easier to start with fully optimized ad copy on day 1.

Some small businesses recognize that they get more traffic through bigger social media sites like Yelp, Trip Advisor, and Open Table. Sometimes pages like these turn out to be their best web presence. Businesses end up putting their eggs in the stronger basket and don’t maintain (or even have) their own domain.

In addition to searching keywords and domains, you can also search a specific page's performance via SpyFu. This major update offers a tighter, more accurate view of the data that drives your SEO content strategy.

A domain’s ranking history reveals plenty about its future improvement. Volatile domains could be slapped down repeatedly and never recover from Google updates. Steady climbers, by contrast, could be excellent examples of great content to mimic.

Follow specific pages like blog posts and subdomains by adding URLs when you compare your ranking history. When you view a domain’s ranking on a keyword anywhere over the past 6 years, you can see how it stacks up against:

When you review your domain’s ranking history, be sure to follow your ups and downs alongside Google’s changes to its formula. Let’s put it this way. If your traffic dumped hard one month in spite of your ongoing ads and usual efforts, maybe you have Google to thank for it. (*Shakes fist* GOOGLE!)

But because you’re smart, you don’t just wither in frustration. You search out what you can learn.  That’s where we plan to help.

In the past couple of weeks, we introduced new keyword metrics and Keyword Ranking History. It’s not the end of our updates, either. We were sitting on 6 years of gold—detailed SERP pages on millions of keywords and domains--and challenged ourselves to find new answers from it.

When we updated SpyFu with new keyword metrics, it was one of many planned improvements to the data and to how you use the site. Today’s update is a major addition to SpyFu.