Why Did We Start the RECON Files Project? To Spotlight Your Work as the SEO.
Thu, 10/21/10 | 
Sidra
RECON Files reports use domain-specific measurements and keyword groups to put the spotlight on you. After all, you are the reason we felt compelled to build this new solution.
We developed RECON Files to shine the light on what you did, and they point the way to what you can accomplish.
This is why we did it.
We heard you.
Early on after taking part in speaking engagements, blogs, and trade show events, we felt welcomed into the SEO community. Soon we connected with more SEOs and digital agency representatives, hearing first-hand about pitfalls and challenges they face.
It seemed that the same frustrations repeated from one person to another.
- Clients fail to grasp the full value of SEO
- Requires heavy, up-front time investment before new clients see results
- Dramatic rank changes steal the focus from the big picture
Could we do something about it?
With our extensive data and our capabilities, we knew we were uniquely positioned to make some changes. It felt like something we owed to the community.
So then we thought, “what if…?”
What if we could translate SEO’s results into clear language that clients get?
SEO generates 80% of the clicks on Google, but in this multi-billion industry, it gets only 20% of the budget. We wanted to make SEO value as easy to understand—and as easy to appreciate—as PPC is.
We would translate SEO results into measureable value.
What if we could drastically reduce the amount of time and effort it takes before you can show results to a new client?
We’ve heard of swallowing the $10,000 pill—describing the labor-intensive start to a client relationship. Research and planning before you can even start producing any return often tallies a time and work investment that no other digital marketing medium has to face.
We would eliminate the baseline work. Relying on our historical data, we have the research in place before you start. Our competitor and keyword suggestions can build on this experience and reduce your planning time.
What if we could build time-saving reports that made you look like a million bucks?
After hours, days or even weeks of research and manual entry, you are too time-strapped to showcase your work professionally enough to do the results justice. And no existing reports out there had the information you need to show.
It’s important to remind your clients of the unquestionable value you bring serving as both a results-getter and a forward-thinking planner.
We would design automated, polished, white labeled reports that put the results front and center. The SEO, the agency, the work: all of these will shine.
What if we could ease the algorithm monster and even out expectations?
SEO’s are bound by constraints of the algorithm. This big monster means it’s harder to explain your careful approach compared to something as simple as “if I pay $2.30 per click, my ad appears when someone searches for limousine services.”Even more frustrating, a client’s focus follows only the most dramatic change in ranking.
We would measure keywords in groups of tight, related ideas. Seeing progress from that perspective evens out the volatility of dramatic rankings. It lets the big picture become clear.
And it turned into “why not?”
We did it. Every part.
Every what- if became a must-have. Combined with SpyFu’s years of data, RECON Files reports come equipped with heft and substance that position you to gain more trust and sell more services.
Every page in this polished report showcases what you achieved and points the way to the most effective improvements to tackle next. Selling more services is the next logical step.
This is about you. It’s about your clients. White-label capabilities put your work front and center with SpyFu simply powering the data. Take the credit. You’re the one who makes it happen.
Tags: 