Selling SEO services is no easy task. Many of the people you will approach have no idea what SEO really is. Of those that do, most won’t know how it works or will believe deep down that it is some form of modern day magic. With this as your starting point, it would seem like you have a daunting task ahead of you. The objective of this article, coupled with “Selling SEO – A Rookies Guide to Success”, is to provide the tools you need to avoid many of common pitfalls that lay ahead.
I have been a sales person in the technology and internet space for almost 20 years. It doesn’t matter whether it’s software volume licensing, corporate network infrastructure, content delivery services, or internet marketing services; there is a process to all of them. My goal is share some of the content I discovered while specifically researching the SEO sales process. This is the first of a series produced by SpyFu on Selling SEO and is focused on general sales and entry level SEO sales content.