Sometimes, you just want to target businesses who go after specific keywords. This could be any number of reasons; the winter months are upon us and you know the best way to advertise footie pajamas, or you want to help dentists capitalize in the after-holidays toothaches.
It's exciting to get a slew of leads coming in at once. There are so many possibilities packed into row after row of new names to reach for B2B sales or partnerships. It's exciting until you scroll past the same kinds of businesses that just don't fit.
Do your customers give you money, or take your money?
It seems obvious. Keep a customer around longer, make more money. Lose a customer, lose the revenue you could have generated from them.