Testing ad copy is one of those "must haves" if you're going to be successful in PPC.  It demands version after version of new ad variations, so the set-up can be tedious.  Since few of us have the tireless, creative thesaurus-like brain required for such a task, we turn to ad optimizers for help.

Ad History

Earlier, I mentioned the benefit of getting keyword statistics on SpyFu without spending a dime. Even the unpaid version offers up the top ten most dominant PPC domains on any given keyword during the last 6 months.

Writing compelling ad copy is a serious task. Your business hangs on whether or not visitors click your ad. But don't let that scare you into treating this like an ugly chore you want to avoid.

You want to get the most out of your ad dollars, so your keywords need to do some heavy lifting for you. Paired with the right ad copy, keywords need to catch a visitor’s attention and connect with their needs.

…And Immediate. Here's How it Works.

We are exposing every move your competitors have made over the past year. Now it is your turn to cash in on their profits. Find the best converting ads and keywords instantly (and avoid the ones that flopped).

The ad/keyword combinations tested by past and current advertisers reveal the biggest hits and misses they've had. It turns their work into a playbook that you can use toward higher ROI right off the bat.

When you put Ad History to work, easy-to-read patterns point you to higher-performing ad copy as well as the advertisers that believe in that keyword the most.

Just by singling out a competitive domain, you can tell the difference between campaign filler and the keyword/copy combinations that will bring you conversions.

How is it different from SpyFu Classic?

A very basic idea started SpyFu.  Type a competitor's site in the search bar.  Capture the keywords this domain advertises on.