SERP Data--We're Charging Ahead
Mon, 12/10/12 | 
Sidra
We got word that Raven Tools will be removing all Google results-driven services from their site as of January 2. This follows Google's offer to Raven Tools to continue access to the Adwords API in return for dropping any SERPS data collection--including from 3rd party services.
Tags: Help Me Build an SEO Sales Presentation
Mon, 06/04/12 | Sidra
Run a Recon Files report: Rely on the executive summaries and opportunity sections to show a potential client exactly what you will accomplish for them.
Save Time with Automated Content Planning
Mon, 06/04/12 | Sidra
Start with Keyword Groupie: its automatically grouped keywords suggest related topics or similar keywords to target within your content.
Or, create a Recon Files report: use the ideas within the Biggest Opportunities section to target keywords that hold great promise.
Details: start wi
Shift Budget to SEO via potential Adwords Savings
Mon, 06/04/12 | Sidra
Show the savings via a SpyFu Recon Files report: the “Overlap in their SEO and PPC Campaigns” section makes the case for cutting PPC spending where they might grow in SEO.
Details: Show the savings via a Recon Files report.
Hold on to my SEO Clients Longer
Mon, 06/04/12 | Sidra
Use a Recon Files report: promoting the value of your work helps persuade clients to stay with you. Your goal every month is to keep them for one month longer. Repeat.
Details: Use a Recon Files report to retain clients.
1. The key focus is to assert your value each month. Start by creati
Inspire My Clients to Spend More in SEO
Mon, 06/04/12 | Sidra
Use their domain to create a Recon Files report: the opportunity sections paint a clear picture of what you can do for them if they invest in more SEO services with you.
Details: Use their domain to create a Recon Files report.
1. Focus on a 2-step approach: lay out a plan of the high-value goals you can acco
Help my Clients Understand SEO value
Sat, 06/02/12 | Sidra
Bring a Recon Files report to help make your case: Explaining the value of SEO is much easier when you can show them what their keywords already do for them and what is within reach.
Details: Start with SpyFu Recon Files
1. From the Recon Files tab, create a report on your own domain.
