We like things simple. Enter in a keyword here, a domain there, and we connect you with thousands of ways to surge ahead in your SEM strategy. It’s a pretty straight-forward relationship. That’s why we are amazed at what other businesses have asked customers to do.

As everyone knows by now, SpyFu’s spiffy, new Recon Files Ranking Report is live. What many don’t know, though, is that this awesome new SEO reporting tool isn’t the only new-kid-on-the-block here at SpyFu. The company has been growing, and as Mike Roberts mentioned in a recent interview, that growth included hiring an in-house SEO specialist. And as it turns out, I’m the guy who landed the job. Lucky me, right? There is one plot twist, however… 

I have no experience with SEO.

Google Drive ToU-Scandal a Distortion

Have you heard the "controversy" about Google’s “evil” GDrive Terms of Use?  It seems the instant GDrive launched, all I saw was reposts of quotes from Google’s vs Microsoft’s vs DropBox’s terms of use. CNet ran a main page article declaring “Dropbox and Microsoft allow you to retain…rights” while “Google Drive takes everything you own”.  That article got 137 comments, 5700 likes, and 3400 tweets (which is about 100x normal for a CNet article).

Case Study :  Making Your Buy Pipeline Un-Suck ( Part 2 )

Buy pipeline optimization is the focus of this series from SpyFu, where we continue to share some of the challenges and adventures that come with being an online business.

Please read our other articles, including Making Your Buy Pipeline Un-Suck ( Part 1 ), where we explore the background, challenge, and starting point of our buy funnel.  Once we had determined those aspects and had a clear view of our baseline, we moved on to analyzing the impact of changing our buy pipeline and analyzing the break even point.  Find the details of that change below!

Starting next month, Google plans to silently change the way your existing Adwords campaign works.  These are changes that, unchecked, could cost you a ton of money.  And what’s worse, is that you may never figure out why – because the cause of the decreased performance would be completely hidden from you.

Conversion rate optimization is a very important part of an online business.  As noted in earlier posts, we at SpyFu enjoy sharing the challenges that we face as a business, in addition to creating great software applications.  Continuing this series, we will shed some light on the way that we have analyzed our buy pipeline, and what changes we have taken to produce positive results.

My name is Brian, and I perform business and operations analysis at SpyFu.  It is my goal to demonstrate the process of how to do quick business process analysis, in a way that allows readers to use the techniques later, even if the problem is slightly different.