Starting next month, Google plans to silently change the way your existing Adwords campaign works.  These are changes that, unchecked, could cost you a ton of money.  And what’s worse, is that you may never figure out why – because the cause of the decreased performance would be completely hidden from you.

Making big claims to your clients is gutsy, so we document evidence of every single advertising claim made on SpyFu.  Finally, we’ve trumped the delete button on ad campaigns.  History is locked in place, and if we said it happened, we can back that up.

One simple link on the SpyFu results page reveals possibly the boldest claim that we make. Since just one embarrassing turn can disable an advertiser, we document evidence of every single advertising claim made