We got word that Raven Tools will be removing all Google results-driven services from their site as of January 2. This follows Google's offer to Raven Tools to continue access to the Adwords API in return for dropping any SERPS data collection--including from 3rd party services.
A shift in demographics has Black Friday advertisers scrambling to connect with Cyber Monday audiences. The tried and true “doorbuster blowout” language has proven less effective for online shoppers battle-hardened from years detecting SPAM and pushy online scams.
In a story of accidental innovation, Mike Roberts describes how working with millions upon millions of ads led us to spot how certain words win over others time and time again.
Watch for specific examples of lessons taken directly from successful ads. We found words and techniques (exclamation points, anyone?) you can use to make sure you're optimizing your sales copy to convert.
From a presentation at Social Media Arizona (SMAZ 6) on November 5, 2012.
Please note: mature language and content in the presentation.
SpyFu President Mike Roberts discovered some surprises in presidential election internet advertising: “The Romney campaign went a little too wild trying to reach moms and grandmas. We found their ads showing up on extreme search phrases. They’re pretty embarrassing, and they’re pretty much not suitable for work.” *
*Yes, we will disclose them.
I’m going to do my best to hold back on comments my inner 12-year-old want to make. These pitfalls and embarrassments of the 2012 (PPC) Campaigns are their own punchlines.
Someone types a search into Google. Your ad appears, but which match did Google charge you for? People are digging into their AdWords and finding that it’s not always what they’ve expected. We wanted a way to keep you in control of that situation.
Keyword Groupie creates a structure so that there is zero overlap between your hundreds or thousands of keywords--regardless of match type. There’s no way that you could manage it as a human, so double bidding has been rampant.
We just wanted to remove that hurdle, and Keyword Groupie is that solution.
In this webinar recap, SpyFu President Mike Roberts shows how Groupie takes on the mind-numbing tasks you hate to do.
Remove duplicates? (Moan.) Done.
Merge keyword lists from other sources? (Grrr.) Check.
Add data that was missing from keyword ideas? (Groan.) Got it.
And on top of that, we'll organize the keywords so you can prioritize them. How we group them depends on what you hope to accomplish. It's all about your work and your goals.
We've included the HD link so you could see the tiny text in parts of the on-screen demo. It might help to watch this is full-screen, too.
There are tedious parts of campaign set-up that you'd rather hand off to someone else. But if it's not done right, you could be paying more for matches than you have to, or your best keyword ideas get lost in the shuffle. Keyword Groupie 2 takes charge of the tasks but gives you options for setting up your campaign the most effective way possible.
If you want something done right, you don't have to do it yourself anymore. The new Keyword Groupie is designed to group your keywords like a take-charge assistant. You get options, but you don't have to agonize over the details.
Saying that we improved Keyword Groupie doesn’t do it justice. We’re completely overhauling Keyword Groupie to match the way you update your Adwords: Keyword Groupie 2 is arriving later this month.
Not every recommendation is for keywords to add. In our upcoming section we highlight unprofitable keywords that cost you clicks without much return.
Should a rug seller be coughing up hundreds of dollars for advertising on "Ohio State Football tickets?" We didn't think so, either. But the connection isn't too far off. They bid on Ohion State football thanks to licensed rugs they sell for Buckeye fans. It's an easy mistake to make, but unfortunately it's incredibly costly, too.