Starting next month, Google plans to silently change the way your existing Adwords campaign works.  These are changes that, unchecked, could cost you a ton of money.  And what’s worse, is that you may never figure out why – because the cause of the decreased performance would be completely hidden from you.

In the next video, continue improving an existing campaign by cutting out waste that's draining your budget.  Or, catch Kombat in action for new campaigns-- watch part 1 here.

SpyFu Kombat steps up again and again.  More that just a kick-start for new campaigns, it is a stellar way to energize existing campaigns, too.  Find out the first steps in the second video in this series.

If you are like most PPC managers, you are spending too much for your clicks. Thanks to one overlooked Adwords adjustment, you could slim down your spending while still reaching the same audience that keeps your business thriving.

Writing compelling ad copy is a serious task. Your business hangs on whether or not visitors click your ad. But don't let that scare you into treating this like an ugly chore you want to avoid.