Partnering with our article on the value of keeping a client for one extra month, we're giving you a tool for calculating your own break even point and profit margin per customer.  This will make it easy to visualize the difference one extra month of client retention makes on your profits.

There are three tabs located on the bottom of the Excel file.  These are "Quick Estimator", "Basic Calculator", and "Advanced Calculator".  The sections in yellow are meant for you to enter data.  All sheets start with sample values filled in.  Please delete the values in the yellow cells, and add your own.  We'll start with the Quick Estimator first.

This article will focus on how to sell SEO to companies you are dealing with who are already heavily invested in PPC, but can benefit from SEO.  We will break it up into 3 different types of client, but the real world is always more complex, and a blend of the strategies is usually required.

One of the most confusing, and most written about areas in selling SEO is the challenge of explaining the return-on-investment (ROI) of an SEO campaign.  It should be simple. You know that you increase traffic. Increased traffic buys more.  More buys = more profits!

As much as we here at SpyFu like starting discussion in the community with stories like the impact of the May 2012 new "broad" exact match change in Google Adwords, we also try and keep up with all the news and changes in the industry.

Case Study :  Making Your Buy Pipeline Un-Suck ( Part 2 )

Buy pipeline optimization is the focus of this series from SpyFu, where we continue to share some of the challenges and adventures that come with being an online business.

Please read our other articles, including Making Your Buy Pipeline Un-Suck ( Part 1 ), where we explore the background, challenge, and starting point of our buy funnel.  Once we had determined those aspects and had a clear view of our baseline, we moved on to analyzing the impact of changing our buy pipeline and analyzing the break even point.  Find the details of that change below!

Conversion rate optimization is a very important part of an online business.  As noted in earlier posts, we at SpyFu enjoy sharing the challenges that we face as a business, in addition to creating great software applications.  Continuing this series, we will shed some light on the way that we have analyzed our buy pipeline, and what changes we have taken to produce positive results.

My name is Brian, and I perform business and operations analysis at SpyFu.  It is my goal to demonstrate the process of how to do quick business process analysis, in a way that allows readers to use the techniques later, even if the problem is slightly different.