3 Things We Will Never Make You Do: Why We're Not Jerks--a Perspective
We like things simple. Enter in a keyword here, a domain there, and we connect you with thousands of ways to surge ahead in your SEM strategy. It’s a pretty straight-forward relationship. That’s why we are amazed at what other businesses have asked customers to do.

Holding up our collective hands and pinky-swearing: Here are 3 things we will never make you do.
We’ll never make you…limit your searches
Whether you have a subscription or not, the number of times you search on SpyFu is open. Subscribers have full access to unlimited searches on every feature on the site. Search as many domains in Ad History as you’d like. Come up with countless Kombat comparisons—it’s up to you.
We never tack on a higher charge for you to search more keywords per month.
Even without a subscription, free access doesn’t max out on searches either. Find the top 10 advertisers on keyword after keyword. (Your paid subscription unlocks an expanded list of detailed results and richer, interactive data on all of those searches.)
By the way, this applies to humans. If you’re a bot, the love is gone.
We’ll never make you…fax in a cancellation.
Funny thing about buying online. It’s easy to sign up, but what happens when you’re ready to stop? Do you find yourself saying “Helloooo? Anyone there?”
One new subscriber told us that he had wanted to start his SpyFu membership some time ago, but he had to wait until he could cancel another keyword research subscription first. It wasn’t the surprise one-month required notice that stalled things as much as the requirement that he fax in his cancellation. This was 2011, and he had to fax it in.
Not to bash the fax machine and its adorable blank streak that runs down the side of the page, of course. The point is, that’s just a big hoop to jump through. It’s a thinly-veiled punishment for cancelling your service. “Yes, you can get out, but you’ve got to dance for it.”
The way we see it, we want you to stick around because you love SpyFu. We have been open about our cancelation policy from the beginning: let us know that you want to cancel, and we’ll end your subscription right there—that very day if you want to. No hassle, no wait, no forms, and certainly no fax. It’s easy to get in touch with us. Speaking of which…
We’ll never make you…learn another language in order to get support.
There’s nothing outsourced here.
Every email, every live chat, every phone call—they’re all answered by someone who works at SpyFu’s headquarters in Arizona. We figure that the people developing and working with the product every day are the best ones to help you understand it. Plus, talking with our customers gives us clear direction on improving the site overall.
When you have a question for us at SpyFu, reaching us is pretty easy too. We answer emails to support@spyfu.com, and we man the live chat support lines from Monday through Friday. (OK, we “woman” the live chat support lines. That’s Danielle, a dedicated specialist whose key role is to get your questions answered.)
By the way, those are Danielle's actual hands in this action shot. We loved her Avengers-style manicure that showed Danielle was--like all of us here--pretty nerdy.
You can connect with us on Twitter and Facebook, too. Drop us a note to let us know what’s on your mind or how you use SpyFu, and (pinky swear still in effect) a real SpyFu HQ human will read your message and reply to you.

