Really good ad copy isn't always obvious. A few tweaks here and there over time help, but the true test comes from what people actually click on. It's what converts. That kind of testing takes a lot of time and money, but if you competitors have already done it for you, why not learn from their results and start with optimized copy on day 1?
It's great to emulate advertisers who A/B test their ads, but it's even smarter to follow those who A/B/C/D/E/F and G test their copy. It sorts out the unproven results from true winning variations. Our improvements in Ad History make it easy for you to find the ad copy that strong advertisers rely on after it's proven successful over so many other options.
Writing solid ad copy from scratch is loaded with uncertainty. (Not to mention it’s incredibly tedious.) In this video tour, find how SpyFu’s re-designed Ad History helps you pull ideas from the strongest ad copy on your keywords—without spending hours to find it. This clear direction helps you start with optimized ad copy from Day 1.
We turn to your competitors for clues. If they have already invested time and money into testing to find optimized ad copy, you don’t have to extend your own resources to find what they’ve already tested. Ad History highlights a competitor’s strongest ad copy—taken from their most competitive keywords.
A phrase match filter narrows down your search so you can work with targeted keywords and see patterns across relevant matches. One more plus: it’s no longer up to you to hunt color changes in every keyword to see what changed. We summarize just how much a domain relied on one dominant message across all of its keywords so you know what’s most important.
An all new Ad History (built into your search results on SpyFu) makes it faster and easier to start with fully optimized ad copy on day 1.
Some small businesses recognize that they get more traffic through bigger social media sites like Yelp, Trip Advisor, and Open Table. Sometimes pages like these turn out to be their best web presence. Businesses end up putting their eggs in the stronger basket and don’t maintain (or even have) their own domain.
In addition to searching keywords and domains, etc., now you can search a specific page's performance via SpyFu.
In this video, see how switching your research from a base domain (like spyfu.com) to a specific page or category (like spyfu.com/blog) gives you a tighter focus on specific content. This leads to a more accurate view of the page’s performance when it steps out of its parent domain’s shadow.
This approach lets you see the keywords that product pages and categories rank on.
A URL search lets you push past the noise from a domain’s full ranking activity and get SERP details on the actual pages you want to single out.
We turned years of SEO history into strategy-building answers about how domains have performed on certain keywords over time.
Get an interactive graph of how domains have ranked on SEO keywords over time. These ups and downs help you map competitors and your own domain to pinpoint the changes that affected them on certain keywords (but not others). If Google’s algorithm updates were to blame, you’ll see the results here.
Watch for tips on navigating this history so you can make adjustments that help you climb up the ranks.