We like things simple. Enter in a keyword here, a domain there, and we connect you with thousands of ways to surge ahead in your SEM strategy. It’s a pretty straight-forward relationship. That’s why we are amazed at what other businesses have asked customers to do.

As everyone knows by now, SpyFu’s spiffy, new Recon Files Ranking Report is live. What many don’t know, though, is that this awesome new SEO reporting tool isn’t the only new-kid-on-the-block here at SpyFu. The company has been growing, and as Mike Roberts mentioned in a recent interview, that growth included hiring an in-house SEO specialist. And as it turns out, I’m the guy who landed the job. Lucky me, right? There is one plot twist, however… 

I have no experience with SEO.

Google Drive ToU-Scandal a Distortion

Have you heard the "controversy" about Google’s “evil” GDrive Terms of Use?  It seems the instant GDrive launched, all I saw was reposts of quotes from Google’s vs Microsoft’s vs DropBox’s terms of use. CNet ran a main page article declaring “Dropbox and Microsoft allow you to retain…rights” while “Google Drive takes everything you own”.  That article got 137 comments, 5700 likes, and 3400 tweets (which is about 100x normal for a CNet article).

Case Study :  Making Your Buy Pipeline Un-Suck ( Part 2 )

Buy pipeline optimization is the focus of this series from SpyFu, where we continue to share some of the challenges and adventures that come with being an online business.

Please read our other articles, including Making Your Buy Pipeline Un-Suck ( Part 1 ), where we explore the background, challenge, and starting point of our buy funnel.  Once we had determined those aspects and had a clear view of our baseline, we moved on to analyzing the impact of changing our buy pipeline and analyzing the break even point.  Find the details of that change below!