Sending your advertising budget to Florida
when it's supposed to be working in Denver?
when it's supposed to be working in Denver?
Advertising online identifies your brand with an innovative medium.
This makes large-scale online advertising alluring, yet potentially expensive.
So while you need your money to work for you in a specific area, keep it focused where your ad dollars make the most impact.
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EXCLUSIVITY You gain the prestige of marketing online
APPEAL Move beyond
text-only ads to incorporate
branded graphics
text-only ads to incorporate
branded graphics
CONTROL Reach a targeted
audience, and customize
your message
EXPOSURE No jockeying
for rank
for rank
FLEXIBILITY Test different
messages simultaneously
in different areas, with
worrying about cost
messages simultaneously
in different areas, with
worrying about cost
