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| Tuesday, June 24, 2008 |
| Friday, June 25, 2010 10:25:04 AM |
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Generally, when a domain does not correlate to the keywords that you had expected, it is because that domain did not appear in the top 21 ad positions at the time that we gathered our data. A number of factors could have caused this beyond the bid amount and quality score. You might have reached your maximum budget for the day, or maybe the ad group was set to a specific day/time combination that Google offers as a way to make the ads more targeted. I'd also recommend looking at your listed keywords that SpyFu did not return for your domain. Research those in SpyFu to see if the cost per click could be the key changing how you successfully bid on those keywords.
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Yes, reminding subscribers of our updates is a great idea. Each month we roll out refreshed information on our 7 million keywords, and the keyword count continues to grow. That in itself can be part of the announcement, too. We are announcing updates in a completely opt-in basis right now on Twitter. You can follow us on Twitter (@SpyFu) with a free account and get the announcement each month of our database update.
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Hi, and welcome to SpyFu.
I'm sure that you're disappointed in not being able to find the information that you were looking for. For #1 and #2, there isn't an itemized list of functions, as SpyFu's insights are used differently by various sorts of users. When we created SpyFu University--still in development--we included simple steps for getting started in SpyFu 1-2-3. These give you an overview of our main features like SpyFu Kombat, SpyFu Ad History, and Keyword SmartSearch.
Since you are just starting out, I think this article will be the best place for you to start: http://university.spyfu.com/spyfu-1-2-3/quick-tour-of-spyfu-main-page
By taking you through a tour of the site, it points to capabilities that should answer your basic question of what you can accomplish.
#3 SpyFu collects data from Google(US) and Google.co.uk (UK). You can access the US & UK data from any country, but we do not provide data on countries outside of these two.
#4 Sorry, Paypal is not an option for a SpyFu subscription. Credit cards only.
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Hi, Kathryn
The “Average Clicks per Day” is a roll-up average (per keyword) of your domain’s keywords that you advertise on. One example we give is this one. Let’s say your domain advertises on “cat food”, “dog food”, and “bird seed,” and those keywords receive an average of 30, 40, and 20 clicks per day, respectively. The Average Clicks per Day we would show for the entire domain would be 30.
So yes, it is per keyword. You receive an average of 30 clicks per keyword per day (using the above example.) Does that help?
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We refresh our data monthly, and “run date” is how we tag that entire month. Something with a run date of 2009/06/01 was part of the group that was collected sometime in June and published at the beginning of July. “Extraction time” is down to the hour when we last collected data for a given keyword. It is a relatively new addition to the details that we show.
Weighted Rank and Ad History Overview are two columns that you can see once you export (as you didwith the CSV download). Frankly, you can ignore them in Excel/CSV, but they serve an important purpose behind the scenes. Here’s why they exist:
When you download a domain’s keywords on the SpyFu page, we show you a miniature chart for each keyword under the column “Ad Placement Timeline.” Those charts are directly from SpyFu Ad History, and they show you how frequently the domain advertised on that keyword and how high the domain ranked on it each time.
To tell the computer what to display for a chart, we use a series of numbers like 8000008007. That’s what you see in Excel.
With this very large list of keywords, we want to list them in order of importance to the domain. We combine factors like how many advertisers they are up against on a term, how costly was that term, and how high did they rank on it? For example, ranking #3 on a term with only 3 competitors for a term that doesn’t get many searches does not return the results of ranking #4 on a term with heavy competition and a high cost per day.
We take all of those factors into account and roll them into a formula. That formula tells us which terms to put at the top of the list when we first show it to you. That ranking is filed in our data as “weighted rank.”
I hope that helps. We'll put these in SpyFu University with some screenshots that might make it easier.
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Someone on our team is working on a fix. You are doing nothing wrong. One way around it is to use the Adwords export if this is going into your campaign. That export is functional and allows you to send your filtered list to Adwords along with a bid multiplier built-in.
If that is not an option, please bear with us until this is corrected soon.
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Reply to this thread and tell us what you want to learn more about at SpyFu University. Is there a feature you would like demonstrated? A topic you would like explained?
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Hi, Pi-Ken
I was able to duplicate your issue, and I can see the challenge. Our developers will be working on a solution to fix this. For a temporary work-around, try exporting to Adwords using the middle icon. This allows you to keep only your 3000 words without pulling over the full list.
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Sorry about the inconvenience. I clicked on your link and also noticed a lag on that query, but after about 20 seconds, it returned the data. Were you logged in at the time? We're making improvements to our grid, so if it occurs again, try to refresh before attempting the list again. If it continues, please drop us a line.
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Are you getting an error message or no results? Which domains are you running? When you say the top 3 ads in Google, are you talking about the top ads for one specific keyword?
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